Ben Wildman, Founder/Owner
With a background in microbiology and nearly five years of experience in the supplement industry, I've dedicated my career to helping others grow — both personally and professionally. Health, fitness, and wellness have always been passions of mine, and building Waypoint was a natural extension of that journey.
Over the years, I’ve had the privilege of working with entrepreneurs, doctors, major brands, influencers, and athletes to help create, launch, and scale their wellness brands. My mission is simple: to provide the expertise, resources, and support needed to help my clients build brands that are not only successful, but built to last.
At Waypoint, every brand we help create belongs entirely to our clients — but I approach each project with the same care, focus, and commitment as if it were my own. I measure my success by the success of the brands I help build, and I’m fully invested in seeing my clients thrive.